Digital Marketing
A digital marketing engagement built the same way we build software: planned, executed, measured and improved on a regular cycle, not run on guesswork.
Channels we work across
SEO, social, paid ads and influencer marketing are the ones people ask about most, but a full plan usually mixes several of these together.
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Search Engine Optimisation (SEO)
Getting found on Google when someone is already looking for what you offer, without paying for every click.
- Keyword and competitor research
- On-page fixes: titles, speed, mobile-friendliness
- Content built around what people actually search
- Local SEO for city- and area-specific searches
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Social Media Marketing
A consistent presence where your customers already spend time, building familiarity before they ever need to buy.
- Content calendar and post design
- Instagram, Facebook and LinkedIn management
- Community replies and comment management
- Growth through organic reach and engagement
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Google & Paid Ads
Search, display and shopping ads that put you in front of people at the exact moment they are looking, with spend tracked to results.
- Google Search and Shopping campaigns
- Display and YouTube ads for wider reach
- Bid management to control cost per lead
- Landing pages built to match each campaign
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Influencer Collaborations
Borrowing trust from voices your customers already follow, matched to your budget and your industry.
- Finding creators who fit your brand and audience
- Negotiating deliverables and usage rights
- Micro-influencer campaigns for tighter budgets
- Tracking reach, engagement and resulting enquiries
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Content Marketing
Articles, guides and videos that answer real customer questions, earning attention instead of interrupting it.
- Blog posts and long-form guides
- Video and short-form content for social platforms
- Repurposing one piece of content across channels
- Written around what your customers actually ask
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Email & WhatsApp Marketing
Direct, low-cost channels for offers, reminders and cart or booking recovery, sent to people who already know you.
- Welcome and nurture sequences
- Abandoned cart and booking reminders
- Segmented lists so messages stay relevant
- Open, click and conversion tracking
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Online Reputation Management
Reviews decide the click before your website ever gets a chance, so we help you earn, respond to and showcase them.
- Review generation on Google and industry platforms
- Responses to reviews, good and bad
- Monitoring mentions across the web
- Showcasing testimonials on your site
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Analytics & Reporting
Tracking that ties spend to actual leads, bookings or sales, not just clicks and impressions.
- Google Analytics and conversion tracking setup
- Monthly reports in plain language
- Dashboards you can check anytime
- Data that feeds directly into the Review stage
How we run a campaign
Five stages, repeated on a regular cycle, so the plan keeps improving instead of running on autopilot.
Planning
We start with your goals, your customers and your market: who you want to reach, what you want them to do, and which channels make sense for your budget. This gives us a written plan and a content or campaign calendar, not a guess.
Execution
We run the campaigns, write and post the content, and manage the day-to-day work: ads, posts, listings and the small changes that keep everything moving on schedule.
Results
You get clear numbers: traffic, leads, bookings, calls or sales, whichever matters for your business, reported in plain language rather than jargon-filled dashboards.
Review
On a regular schedule, we sit down with the numbers, decide what to keep, what to change and what to stop, and adjust the plan for the next period.
Competitor Analysis
We look at what your competitors are doing well, where they are weak, and where there is room for you to stand out, so the plan is built against the real market, not in isolation.
Podcasts & website building
Two things that pair naturally with a marketing plan: content people choose to listen to, and a site built to turn attention into enquiries.
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Podcast production
A branded podcast builds trust and reaches an audience directly, without paying for every view. We help you plan episodes, record and edit them, and publish them to the platforms your audience already listens on.
- Episode planning and guest or topic scheduling
- Recording support and professional editing
- Show notes, clips and social snippets for promotion
- Publishing to Spotify, Apple Podcasts and other platforms
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Marketing-focused website building
A fast, mobile-friendly site built to turn visitors into enquiries or bookings, not just an online brochure. This can be a new site or an upgrade to what you already have.
- Pages built around what visitors actually search for
- Clear calls to action: book, call, enquire or buy
- Fast loading on mobile, where most visitors arrive from
- Connected to the same analytics that measure your campaigns
What this looks like, by industry
The channels and the message change by industry; the discipline behind them does not. A few examples:
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Hospitals
Patients search for care when they need it most, often at short notice, so being easy to find and easy to trust matters more than almost anywhere else. We focus on local search visibility, clear pages for each department, review management and appointment journeys that work on a phone. For example, a multi-specialty hospital could run location-targeted search ads for "pediatrician near me", paired with a website that lets a worried parent book a slot in under a minute.
Key digital marketing uses- Local SEO so nearby patients find the right department first
- Google Search ads for urgent, high-intent searches
- Online reputation management across Google and health platforms
- WhatsApp reminders for appointments and follow-ups
SEO85Paid Ads75Social45Influencer20Illustrative channel emphasis, not measured data
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Real Estate Companies
Buyers and renters browse for weeks before they ever call, so the goal is to stay visible through that whole journey and capture their details early. We focus on fast, good-looking listing pages, retargeting ads for people who viewed a property, and enquiry forms that actually get filled in. For example, a developer launching a new project could combine a dedicated project microsite with a WhatsApp enquiry button and a retargeting campaign for everyone who viewed a unit but did not enquire.
Key digital marketing uses- SEO for project- and locality-specific searches
- Retargeting ads for people who viewed a listing but did not enquire
- Social media to showcase properties visually
- Influencer or local-expert collaborations for area credibility
Paid Ads80SEO70Social60Influencer35Illustrative channel emphasis, not measured data
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Salons & Spas
Bookings are often last-minute and driven by what people see on social media, so visual content and easy booking matter most. We focus on Instagram and social content, timely offers, and a booking flow simple enough to use between meetings. For example, a salon chain could promote a monthly offer through Instagram Reels, with a "Book now" button that leads straight to a slot picker instead of a phone call.
Key digital marketing uses- Instagram and social content built around visual results
- Micro-influencer collaborations with local creators
- Offer-led paid ads timed to slow booking days
- Review management to build trust before a first visit
Social90Influencer70Paid Ads50SEO40Illustrative channel emphasis, not measured data
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E-commerce Companies
Every visitor is a potential sale, so the focus shifts to search and shopping ads, cart-recovery messages and reviews that build trust before checkout. We focus on shopping and search ads, WhatsApp or email flows for abandoned carts, and product pages built to convert. For example, an online store could recover a meaningful share of abandoned carts with a simple two-message WhatsApp sequence, while shopping ads bring in new visitors already looking to buy.
Key digital marketing uses- Google Shopping and search ads for buyer-intent traffic
- SEO for product and category pages
- WhatsApp or email flows to recover abandoned carts
- Influencer or affiliate campaigns to reach new audiences
Paid Ads85SEO70Social55Influencer45Illustrative channel emphasis, not measured data
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Hotels
Guests compare prices across several booking sites before they book, so the aim is to be found directly and win back some of the commission paid to booking platforms. We focus on local and seasonal search campaigns, a fast booking-friendly website, and retargeting for people who checked dates but did not book. For example, a boutique hotel could run a "book direct and save" campaign aimed at people who had viewed its listing on a booking platform, using ads that point back to its own site.
Key digital marketing uses- SEO for destination and seasonal search terms
- Book-direct paid campaigns to reduce OTA commission
- Travel influencer collaborations for visual reach
- Retargeting for visitors who checked dates but did not book
Paid Ads80SEO75Influencer55Social50Illustrative channel emphasis, not measured data
Common questions
How is digital marketing priced?
Most engagements are quoted as a monthly retainer once we understand your goals and channels. If you just want advice first, a one-hour consultation is ₹8,000.
Do you write and post the content yourselves?
Yes. Our team plans, writes, designs and schedules content and campaigns. You can review and approve before anything goes live if you want that step.
How soon will I see results?
Paid campaigns can bring traffic within days. Search engine optimisation and organic content usually take a few months to build momentum. We set expectations for both during planning.
Do you handle podcasts too?
Yes, from planning episodes to recording, editing and publishing, either as part of a wider content strategy or on its own.
Can you also build or redesign our website?
Yes. Website building pairs naturally with marketing, since a fast, clear site is where most campaigns eventually send people. See our services page for details.
Which platforms do you work with?
Google, Meta (Facebook and Instagram), and other platforms depending on where your audience actually is. We do not push a channel that does not fit your business.